Barefoot Wine Bonnie Harvey Michael Houlihan Founders sold their iconic wine brand to E.J. Gallo Winery.
The Barefoot Wine foundersBonnie Harvey and Michael Houlihan talk about some many lessons for business startups:
Survive when your small
Turn debts into assets
How to grow into a national brand
How to make your values part of your success
Start small in a small territory
Spend less and monetize faster.
How you too can bootstrap your next business.
Coming up with a label concept logo.
Competing with big known brands.
Customer engagement, sales, and marketing – talk to everyone.
Ask questions from the bottom up. Naturally, engage not only end users but suppliers vendors – Tell us your practical way you did this throughout the life cycle of your product
Practical lessons that can be implemented even if you don’t have a lot of money or initially don’t want to spend a lot until you try that idea –
How not having experience in your niche idea may be an asset.
Speak to as many people about your idea as possible including entrepreneurial students, teaching your entrepreneurship lessons from students, startups and growth-phase businesses.
Learn their Spend Less-Monetize Faster with the Entrepreneur’s Guiding Principles for Success (GPS) TM.
Inspiration and encouragement for all those contemplating starting a brand or wanting to improve their existing brand.
Whats on your mind: Success defined; Quote – Thomas Edison.
They co-authored the New York Times Bestselling Business The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. An entrepreneurial guidebook and lessons learned for building a popular national brand. From their startup, to taking the business to the next level their book chronicles the journey plus it’s very entertaining. It’s become reading at several universities that teach entrepreneurship.
Bonnie Harvey & Michael Houlihan Founders of Barefoot Wine. The entrepreneurial couple bootstrapped the business with next to no money, no wine experience and facing bankruptcy the first year in business. They sold the iconic brand to E & J Gallo Winery but that is only the beginning of their journey.
Book: The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand -Their other book The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People, (is a companion to The Barefoot Spirit).
E & J Gallo Winery:
Bethenny Frankel Skinnygirl cocktail company started in April 2011 and later sold to Fortune Brands’ Beam Global (now a part of Suntory) for an estimated $100 million.
School of Entrepreneurship and Innovation
World Conference on Entrepreneurship; Women’s Entrepreneurship Forum
Thomas Edison: Their hero and influencer. Find the success of each failure and mistake that you make.