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Barefoot Wine Bonnie Harvey Michael Houlihan Founders Listen Up Show with Mitchell Chadrow E.J. Gallo Winery

Barefoot Wine Bonnie Harvey, Michael Houlihan Founders Show 010

Barefoot Wine Bonnie Harvey Michael Houlihan Founders sold their iconic wine brand to E.J. Gallo Winery.

The Barefoot Wine foundersBonnie Harvey and Michael Houlihan talk about some many lessons for business startups:

Survive when your small
Turn debts into assets
How to grow into a national brand
How to make your values part of your success
Start small in a small territory
Spend less and monetize faster.
How you too can bootstrap your next business.
Coming up with a label concept logo.
Competing with big known brands.
Customer engagement, sales, and marketing – talk to everyone.
Ask questions from the bottom up.  Naturally, engage not only end users but suppliers vendors – Tell us your practical way you did this throughout the life cycle of your product
Practical lessons that can be implemented even if you don’t have a lot of money or initially don’t want to spend a lot until you try that idea –
How not having experience in your niche idea may be an asset.
Speak to as many people about your idea as possible including entrepreneurial students, teaching your entrepreneurship lessons from students, startups and growth-phase businesses.
Learn their Spend Less-Monetize Faster with the Entrepreneur’s Guiding Principles for Success (GPS) TM.
Inspiration and encouragement for all those contemplating starting a brand or wanting to improve their existing brand.
Whats on your mind: Success defined; Quote – Thomas Edison.

They co-authored the New York Times Bestselling Business The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand.  An entrepreneurial guidebook and lessons learned for building a popular national brand.  From their startup, to taking the business to the next level their book chronicles the journey plus it’s very entertaining.  It’s become reading at several universities that teach entrepreneurship.
Bonnie Harvey & Michael Houlihan Founders of Barefoot Wine.  The entrepreneurial couple bootstrapped the business with next to no money, no wine experience and facing bankruptcy the first year in business.  They sold the iconic brand to E & J Gallo Winery but that is only the beginning of their journey.


WEBSITE:

https://thebarefootspirit.com/


EMAIL:

info@thebarefootspirit.com

TWITTER:
https://twitter.com/barefoot_spirit


Read the LinkedIn Article on this story.

Book:  The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand -Their other book The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People, (is a companion to The Barefoot Spirit).


Robert Mondavi in Napa Valley:

E & J Gallo Winery:
Bethenny Frankel Skinnygirl cocktail company started in April 2011 and later sold to Fortune Brands’ Beam Global (now a part of Suntory) for an estimated $100 million.
School of Entrepreneurship and Innovation
World Conference on Entrepreneurship; Women’s Entrepreneurship Forum

Thomas Edison: Their hero and influencer.  Find the success of each failure and mistake that you make.


 

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SMARTER MARKETING   CONSUMER FINANCE    STARTUPS COURSE   LISTENUP SHOW    APP DEVELOPMENT

SMARTER MARKETING   CONSUMER FINANCE    STARTUPS COURSE   LISTENUP SHOW    APP DEVELOPMENT

Mitchell Chadrow

Listenup Show - Startups Smarter Mitchell Chadrow talks with startups, entrepreneurs, business owners and others on building startups smarter several times a month! Why Listenup? Whether you’re a student, recent graduate, startup entrepreneur, career professional, an employee in transition or a successful business owner, or recent retiree, I want to help people just like you. I interview successful professionals, business leaders, entrepreneurs and find out the resources, tools, tactics, that they use to execute and implement their own personal and business goals. The guest's personal stories provide a roadmap of actionable and executable steps and a wealth of wisdom to help you achieve your own business, family, and life goals and dreams. These stories also provide solutions, practical advice and tips for everyday problems and issues.Startup now at mitchellchadrow.com