What we learn in this show:
Our guest, Amira Idris, is CEO and Founder of Vibrating Therapeutic Apparel (VTA) that integrates wearable technology with vibration therapy. The patent pending technology is being used to create a line of therapeutic apparels that improve blood/fluid circulation and tissue activity in the body. This patent pending technology is a wearable therapeutic product that uses vibration technology to improve performance, health, and quality of life.
The Vibrosleeve, is a device that helps amputees to keep their limbs healthy through massage that increases tissue activity, blood and fluid flow.
Amira tells us that she is a tinkerer at heart who is constantly seeking ways to improve on products that she interacts with daily. She observes her environment to search for unmet needs, and she also enjoys user-centered research that serve those needs. Her passion is prototyping and designing new devices.
Amira earned a Master’s of Science degree in Entrepreneurship and Design at the University of Delaware (UD), with a Bachelor’s of Science degree in Biomedical Engineering, with minors in Biomechanical Engineering, and Bioelectrical Engineering from UD.
The Story behind VTA:
When VTA CEO Amira Idris was interning at a prosthetic clinic during her undergraduate studies at the University of Delaware, she came into contact with a disheartened amputee that would leave a lasting impact on her.
She saw how depressed he was and came to understand of the 2 million people in the United States living with limb loss, a large percentage also feel the same. Part of the 80% of amputees also experience a condition known as phantom limb pain (PLP).
Concerned, Idris worked closely with prosthetic clients and discovered that this severe pain can lead to insomnia, difficulty functioning, and a decreased quality of life.
Treatments for phantom limb pain include prescription drugs, massage and physical therapy, but these methods aren’t always effective. Idris also noticed that there weren’t any solutions designed specifically for amputees to alleviate pain.
Through research, interviews, and support, Vibrating Therapeutic Apparel was founded!
Wear VTA and Pitch Competitions:
Vibrating Therapeutic Apparel wins at the USASBE Student Exposition and Pitch Competition at the Loews Hotel in Philadelphia. VTA competed with other schools around the Tri-State Area (NJ, PA, DE). The pitch was a business and entrepreneurship professional conference. They won the $5,000 grand prize, which will be going towards funding the research and continual development of VTA!
VTA is making great progress on product development!
Members of the team are collaborating with amputees to test and develop the vibrating sleeve. CEO Amira Idris and apparel technologist Danielle Dubay-Betters work together to fit and test a product prototype with a volunteer amputee. Idris explains how the sleeve works.
VTA works with clients in the development of the vibrating sleeve and depends on client feedback on the sleeves effectiveness, quality, and overall feel to assist her in making products and achieve the VTA’s goal to build products that meet the needs of their clients.
Resources from this Show:
University of Delaware Horn Program – on twitter – @UDHornProgram
On our next show 017 I interview Chris Lin inventor of Flip Wallet – now you know Chris as also going to the University of Delaware at the University of Delaware Horn Program and Amira you know him as being a fierce competitor during those pitch presentations – so we are really looking forward to that show 017. The University of Delaware Horn Program is really helping many Young and new entrepreneurs.
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