Entrepreneurial spouses
Bonnie Harvey & Michael Houlihan, Founders of Barefoot Wine

In this show of Listenup the Mitchell Chadrow Podcast, I'm pleased to have the opportunity to interview Bonnie Harvey & Michael Houlihan, Founders of Barefoot Wine.   Bonnie & Michael sold Barefoot wine to EJ Gallo Winery.

With next to no money and no wine industry experience. Facing bankruptcy the first years in business, they couple bootstrapped it.

How they came up with the label concept logo - competing with Robert Mondavi in Napa Valley.

How talking to everybody along the way made the difference. Customer engagement -- Get out start asking questions from bottom up.  Naturally, engage not only end users but suppliers vendors - Tell us your practical way you did this throughout the life cycle of your product

Thomas Edison as a hero and influencer.  Find the success in each failure and mistake that you make.

Practical lessons that can be implemented even if you don't have a lot of money or initially don't want to spend a lot until you try that idea -

Lessons take aways
Survive when your small
Turn debts into assets
How to grow into a national brand
How to make your values part of your success
Start small in a small territory
Spend less and monetize faster.

Not having experience in wine became an asset
They speak to a lot of people including entrepreneurial students throughout the country.  Teaching entrepreneurship to make their expertise more accessible to students, startups and growth-phase businesses based on their Spend Less-Monetize Faster with the Entrepreneur’s Guiding Principles for Success (GPS) TM.
School of Entrepreneurship and Innovation
World Conference on Entrepreneurship; Women’s Entrepreneurship Forum
Inspiration and encouragement for all those contemplating starting a brand or wanting to improve their existing brand.
Whats on your mind: Success defined; Quote - Thomas Edison.

They co-authored the New York Times Bestselling Business The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand.  An entrepreneurial guidebook and lessons learned for building a popular national brand.  From their start up to taking the business to the next level their book chronicles the journey plus it's very entertaining.  It's become reading at several universities that teach entrepreneurship.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Read the LinkedIn Article on this story.

Book:  The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand -Their other book The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People, (is a companion to The Barefoot Spirit).


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