Category: Food Strategist

Vegan Food Business Strategist Plant Based Solutions Agency Founder David Benzaquen Show 043



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In this show 043, I interview David Benzaquen Founder of PlantBased Solutions, a Vegan Food Business Strategist, brand management, and marketing agency for plant-based consumer product companies, headquartered in New York.

David started out in the business working for an animal protection non-profit and as a natural products broker but in 2012 founded the plant based business.

The company offers a range of services for pre-market startups through to huge global brands, including opportunity assessments, business planning and forecasting, new product development, market research, brand creation and a full range of marketing planning and execution.

David has also brought together a large network of angel investors keen to support plant-based businesses.

In this show he discusses:
• marketing, branding, product development, finance, operations

• Push marketing v pull marketing

• broker v agency model (scaling), revenue, overhead/expenses,

• The pros and cons of working with distribution companies and brokers

• Digital marketing, social marketing, in-store samplings or events

• Outsourced chief marketing officer – branding, distribution strategy, packaging design,

• using employees v outside contractors.

And much more

Visit the PlantBased Solutions website

Brands mentioned in the show roundup:

80000hours.org
plant based protein meal options chicken, beef, field marketing, PR, Events, social media – Gardein
Ocean Hugger Foods, LLC Parent Company of Tomato Sushi, LLC

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