Category: Crowdfunding

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Hamilton Perkins Collection Startup Manufactured Travel Bags Using Recycled Plastic Bottles Vinyl Billboard Show 050

 



 

 

Today on Show 050 we are interviewing Hamilton Perkins

 

Hamilton Perkins Collection uses recycled plastic bottles to manufacture travel bag canvas and recycled vinyl billboard material for the duffle bag lining.

 

Hamilton Perkins is the founder and President of Hamilton Perkins Collection, an e-commerce retailer, offering designer travel bags at an affordable price while holding the highest standards of social and environmental performance, accountability, and transparency.

 

What are we going to learn today: how Hamilton came up with his idea, what problem he was solving and testing the product concept. We are going to talk sales and marketing and find out how he does it! From manufacturing to distribution.

 

The Hamilton Perkins Collection has been featured in Forbes, Fast Company, The Washington Post, The New York Times, The Huffington Post, and Money Magazine. Now on the Listenup Show!

 

Prior to starting Hamilton Perkins Collection, he was the winner of the 2016 Virginia Velocity Tour business pitch competition hosted by the Governor of the Commonwealth of Virginia.

 

What other things do we learn –

 

How Hamilton came up with the business idea to solve this problem.

 

Hamilton Perkins was preparing to travel to Hong Kong, Shanghai, Madrid and Athens with classmates in his executive MBA program when he came across a problem: He couldn’t find the right carry-on bag.

They were either too flimsy, too impractical or too mainstream. So he decided to create his own.

How to build a successful crowdfunding campaign with kickstarter.

Hamilton raised: $14,329 of a $10,000 goal (as of July 14). The campaign began June 30 and ended July 30.

The unique bag making manufacturing process and his successful experience in creating an environmentally sustainable product and supply chain.

At Hamilton Perkins Collection the travel bags, line of duffel bags and backpacks are actually made out of 100% recycled plastic bottles and lined with vinyl from repurposed billboards. Each bag is different, unique.

How Hamilton Perkins got his Collection into the Department stores.

How he tested the idea before launching.

Perkins began setting up focus groups with family members and friends to get their ideas about what they wanted in a bag. He also searched Twitter for ideas and combed through hundreds of one-star luggage reviews on Amazon.com to get a sense of common customer complaints. (Jeffrey P. Bezos, the founder of Amazon.com, owns The Washington Post.)

“No one is as serious or as truthful about something until they’re mad about a purchase,” Perkins said. “Customer reviews are a world of their own. They contain so much information.”

Eventually, a theme emerged in his research: “The main things we kept coming up with were duffel bag and backpack, backpack and duffel bag,” Perkins said. “That, and people wanted something that was unique.”
He decided to combine those three things and designed a bag that doubles as both duffel and backpack. (Picture a traditional duffel bag with backpack straps on the bottom. The bag has a three-way zipper so its contents can be accessed from either the top of the bag or its side, and all straps can be zipped away when not in use.)

Perkins researched different types of material, too, and teamed up with Thread International, a company that makes fabric using recycled materials, for his first prototype. The fabric on the outside of the bag is made of recycled plastic bottles, while the inside of each bag is created from repurposed vinyl from old billboards. A factory in Oregon makes each bag.

“Personally, I think the days of everyone buying the same cookie-cutter product are over,” Perkins said. “People want things that are unique and special.”

Perkins has already invested more than $25,000 of his savings into the one-man company and says he was looking for a way to get the word out about his bag.

He set a $10,000 goal on Kickstarter and was surprised when the money began rolling in right away. Within a week, he’d met his goal.

“You really don’t know what’s going to happen on a site like that,” he said. “This could have done great or it could have bombed.”

Luckily for Perkins, it was the former. About halfway through his campaign, he has raised nearly $15,000 from 100 backers. A $95 pledge gets donors a duffel bag, while $295 gets them the company’s convertible backpack.

 

fast pitch

 

recommend a book: The Bible

 

What contributes most to your success

 

app productivity business finance

 

Best business advice you ever received

 

Wrap Up Round

 

How can people stay in touch

 

Three main take aways

 

What’s next?

 

In parting leave us with your philosophy in business, family and life

 

Perkins said it will take until December to manufacture his first batch of 1,000 bags for Kickstarter backers. From there, he plans to add four more colors to his line-up and eventually look into creating other products.
“There are a lot of interesting things going on with technology and fabrics, so we could look into integrating conductive fabric into our products or making it possible for them to communicate with smartphones and other devices,” he said. “Bags are just a starting point.”

Hamilton was an Investment Advisor at Merrill Lynch and, earlier, worked as an Analyst at Bank of America.

He has also served in a leadership capacity with various non-profit organizations and has been recognized for his volunteer work and service hours assisting low-income populations.

Hamilton is also a contributing blogger for The Huffington Post.

has hosted trunk shows at Bloomingdale’s

was a financial planner for Merrill Lynch.

Lives Norfolk, Va.

He is a graduate of Old Dominion University with a degree in Business Administration and he earned his M.B.A. from William and Mary.

Huffington Post
Turning Trash Into Fashion

The Problem

In 2014, I thought carefully about my quest to find a unique and socially responsible backpack. It all started when I was having a personal problem while earning my MBA at William and Mary. I was planning to travel on global immersion experiences to Asia and Europe and felt that my options to find a bag that I could be proud to carry were severely limited.
Before the vision to turn plastic bottles into bags at Hamilton Perkins Collection, we simply were not satisfied with the selections available in the growing global bag market. We came to the industry from a customer’s point of view and we sought to use this as an advantage.

In the beginning, we thought a lot about establishing a for-profit organization that would be driven by social progress. We thought that this could be the catalyst to support the vision for building a better bag. We surveyed friends, family, and prospects to understand the market opportunity and saw a big gap between the ubiquitous bags that sold for less than $100 and the high-end luxury bags that sold for north of $500.

Additionally, we were passionate about solving problems and noticed first hand the modern inconvenience of waste in the form of plastic bottles. At the time it just seemed as if the benefits of recycling were not fully addressing concerns in our everyday lives. Moreover, we saw how this affected social and environmental issues and we knew we had to start building our proposition around carrying a bag that looks good and that makes a difference.
A key finding from our research was that most bags were one dimensional, not giving the traveler the option to choose the version of the bag that was most suitable for them. We formed our thesis around the pain points that our focus groups were voicing to us and turned to one star Amazon reviews and algorithms for deeper unfiltered data.
The Solution

We developed the Hamilton Perkins Collection Earthbag, an all-in-one convertible backpack made out of recycled plastic bottles and lined with vinyl from repurposed billboards. The Hamilton Perkins Collection Earthbag features a 3-way zippered compartment that allows easy access to laptops, books, and travel documents.
The Value

Our bags are the perfect pick if you’re looking for the right blend of style and function.

1. Recycled Plastic Bottles – Hamilton Perkins Collection Earthbags are the world’s first impactful and transparent bags: made out of 100% recycled plastic bottles.

2. Repurposed Billboards – The Hamilton Perkins Collection Earthbags are lined with repurposed billboard vinyl. Each bag’s lining is different, each bag is unique.

3. Design, transparency, and impact – Hamilton Perkins Collection bags reduce waste, cut carbon emissions in the environment, and conserve water.

A New Perspective

Fast forward to 2016, Hamilton Perkins Collection earned its status as a Certified B Corporation® by offering designer travel bags at an affordable price, while holding the highest standards of social and environmental performance, accountability, and transparency. Starting at $95, we are proud to make exceptional products that make a difference one bag at a time.

Design Thinking

Design and function are two driving forces behind our product line. Our approach to design has been customer-centric from day one. We take great pride in seeing the world from the customer’s point of view first and then taking it upon ourselves to be the change that we seek. We prototype and ideate dynamically to find what works for the traveler and what doesn’t.
We get excited about making something that doesn’t exist and seeing it bring change and make a difference. At the end of the day, it’s about people for us and when they trust us to design the bag that they carry we don’t take the opportunity lightly. Our level of care sets us apart in a market where there are so many options to choose from.
Hamilton Perkins Collection was born out of a simple necessity: the need for affordable designer bags that look good, perform well and make a difference.

Similar to many travelers in the world we had trouble finding a socially conscious bag that met our basic needs in a practical and responsible way. We researched the industry and found that most options were average quality. The majority of the bag makers maintain low prices with high levels of secrecy around how they can achieve it. Other bags are excellent quality and their cost is way too much for the price. What is available to the modern traveler looking to find purpose in every journey?

We founded Hamilton Perkins Collection to be an alternative.
We stripped down the traditional walls of the retail world and invited our customers to share their comments and thoughts with us in a way not previously feasible. We interviewed countless travelers to start new authentic relationships and they told us how we could best serve their needs when re-engineering a classic travel bag.

Most brands look at philanthropy and giving as an afterthought but we see it as an essential part of running a business today.

In collaboration with our workshops and suppliers, we are committed to supporting fair wages and delivering value to less developed nations by sourcing raw materials that divert thousands of plastic bottles, save water, add revenue, and create jobs in parts of the world that need it the most. We track our progress and submit to rigorous third party review to ensure accuracy and accountability.

With billions of plastic bottles thrown away each year, the average person still throws away as much as 180 pounds of plastic in the same period of time. It takes 500-1,000 years for plastic to degrade. We address these issues by partnering with organizations like Thread, to turn trash into fashion with every bag we sell.

When you buy our bags, together we reduce waste levels, cut carbon emissions, conserve water – and create jobs.
Final Thoughts

Change is a funny thing. We’ve experienced change and its many benefits by carrying the Earthbag in our everyday lives. We have sparked lifestyle adjustments that were not evident until examining a simple travel bag. Although we successfully funded our debut Kickstarter campaign in under a week and were selected a Kickstarter “Project We Love” you can still reserve a Hamilton Perkins Collection Earth Bag until July 29, 2016, and learn more about how our epiphany is changing lives.

Follow us on Snapchat: hamiltonperkins

 

Digital trends
For the members of a generation raised on instant gratification, it can be difficult to see the benefits of recycling. After all, how do we really know where those plastic bottles go after we’ve separated them? Hamilton Perkins has an answer — they go into designer travel bags that are as sleek as they are safe for the environment.

Reaching its Kickstarter goal in under a week, Hamilton Perkins and its 100-percent eco-friendly bags promise luxury at an affordable price, “while holding the highest standards of social and environmental performance, accountability, and transparency.”
Every bag from this green atelier is made from recycled plastic bottles, but that’s not where the reusing ends. The lining of all Hamilton Perkins bags is made of repurposed billboards, and while each bag is unique and different (no really, look inside), they all share the same green DNA.

Designed to reduce waste levels, cut carbon emissions in the environment, and conserve water, these bags are a purchase you don’t have to feel bad about. And because they start at just $95, your wallet probably won’t be too offended either.

The company’s signature Earth bag is branded as an “all-in-one bag that converts into a backpack or duffle bag.” With its three-way zippered compartment, you can easily access laptops, books, travel documents, and more.

Noting that the average person throws away up to 180 pounds of plastic in a year, Hamilton Perkins looked to turn trash into fashion with each of its products. “In collaboration with our workshops and suppliers, we committed to supporting fair wages and delivering value to less developed nations by sourcing raw materials that divert plastic bottles, save water, add revenue, and create jobs in parts of the world that need it the most,” the company says on its Kickstarter page. “We track our progress and submit to rigorous third-party review to ensure accuracy and accountability.”

So if you’re looking for a new bag for your vacation season this summer, Hamilton Perkins just may be your solution.

Special thanks to Daniel Zhu, Operations department for team Hamilton Perkins Collection. He told me that the company produces one of the world’s first impactful and ethical designer bags made entirely out of recycled plastic bottles and billboard vinyl. The Hamilton Perkins Collection Earth bag reduces waste levels, cuts carbon emissions in the environment, and conserves water.

I’m writing on behalf of Hamilton, the company founder, to ask if you would consider having him as a guest on your podcast. He would love the opportunity to discuss the unique bag making process and his successful experience in creating an environmentally sustainable product and supply chain.

 

Wrap up round:

 

website: hamiltonperkins.com
facebook page: https://www.facebook.com/HAMILTONPERKINS/
youtube video https://youtu.be/ESwySLVaDEk
twitter: https://twitter.com/HamiltonPerkins
instagram: https://www.instagram.com/hamiltonperkins/
snapchat: https://www.snapchat.com/add/hamiltonperkins

Let us know if you are interested, and we can have a quick phone call. I’ve included my contact information below. Thank you for your consideration.

Email: danielzhu29@gmail.com
Phone: (626)-710-7432

 

YouTube Channel Platform: mitchellchadrow.com/youtube
mitchellchadrow.com/youtube050
tags: recycled plastic bottles, travel bags, designer t-shirts, manufacturing process, crowdfunding, recycled vinyl billboards, minimum lovable product, minimal viable product

CrowdFunding CrowdSourcing Entrepreneurial Ventures Show 015

 

Crowdsourcing Crowdfunding
Entrepreneurial Ventures

IN THIS EPISODE, YOU’LL LEARN:

Crowdsourcing, Crowdfunding, entrepreneurial ventures.  Equity crowdfunding and crowdsourcing in the next ten years is going to be the next big thing. I have a friend who is a professional, smart, successful whose son is starting a software company. Guess what, they are going to use it. They are not going to use the big banks or VC’s to fund them and they could if they really wanted to. For passive income this same friend has bought a lifestyle franchise / so for his next franchise purchase he is going to sell a share of the franchise store using, that’s right, you guess it right, crowdfunding and he may consider crowdsourcing.

So what is Crowdsourcing anyway and why should you Listen Up Trusted Friends to this viable alternative for obtaining those needed services, ideas, or content by soliciting contributions from a larger group of people online rather than from traditional employees or suppliers.

Now Crowdfunding its the use of small amounts of capital from a large number of individuals to finance your new or next business venture, startup. Crowdfunding makes use of your networked platforms through social media and other websites that get the word out about your new business and attracts investors. So why you ask? Crowdfunding – it increases entrepreneurship by expanding your pool of investors from whom funds can be raised beyond your traditional circle of owners, relatives and empower you to focus beyond the big banks and venture capitalists by using alternative means to expand your reach. Remember your smarter than most.

Kickstarter IndieGoGo just to name a few.

Take small donations for charitable, artistic endeavors or contributions to launch your new or existing business in return for the product being made, service, or some type of a thank-you

So how can all this be done now you may ask – well the JOBS Act – so let me educate you but keep it entertaining – this Act creates a special exemption for crowdfunding so that companies can sell securities by way of crowdfunding. Generally, under the Act, companies are limited to raising $1 million in any 12-month period using crowdfunding and $2 million with audited financials. Companies cannot crowdfund on their own but will have to engage an intermediary that’s registered with the SEC as a broker or funding portal. These intermediaries will be required to vet the company seeking to fund.

Individual investors will be limited in the amount they can invest by way of crowdfunding in any 12-month period to: if your annual income or net worth is less than $100,000 – the greater of $2,000 or 5 percent of annual income or net worth, or if your annual income or net worth is more than $100,000 – 10 percent of annual income or net worth up to a maximum of $100,000. When calculating net worth, you should not count the value of your primary residence or any loans secured by the residence (up to the value of the residence).

Many other new and young entrepreneurs startups, franchises will want to do the same with their products and businesses as well.  Maybe our guests or Trusted Friends in the Listen Up Podcast audience.

Just look at all the crowdfunding sites there are so many entrepreneurs that need help. I currently interview startups, young and new entrepreneurs on my podcast.  Take my recent interview with Scott Pecorello Show012 and next Friday I am interviewing Amira Idris on Show016. These startups are so interesting to listen to, they have a wonderful outlet right here on the Listen Up Podcast, the Mitchell Chadrow Show and mitchellchadrow.com, to increase their visibility, with all the Free Premium Resources that we provide right here as they get going.  All you have to do is subscribe at mitchellchadrow.com

So the take away Listen Up Now the startup news – you to can raise crowdfunding and sourcing from non-accredited investors since 2012. So what, you may ask? This is a really big deal! Don’t let someone scare you out of this possible and extremely appealing viable option instead of going directly to the big banks or VC’s.

Do you have to know what you are doing? Sure thing! That’s why we have this community of Trusted Friends.  Education, Trust, not just saying we are authentic but in the actions as well not just the words.

Doesn’t matter if you can raise money from accredited investors, big banks or VC’s. You can’t rely on these entities to help you in the new economy and you must take action to consider other alternative options to raise your own funds. The crowd funding and sourcing way. Sure there can be a lot of noise in the Crowd but your crowd is smarter, right? Maybe. You’ll get funded as well – they whisper? No guarantee but there are not many guarantees in life. There’s no problem here – you are just trying to stack the deck in your favor.

Naysayers will say beware caution ahead – well dealing with the big banks and VC’s but maybe just maybe there are better opportunities to empower yourselves.

So what must you and your non accredited know right off the bat? Yes, its the collective crowdsourcing experience of the group.  Well your a new or young entrepreneur so we are all on notice – correct!  The non accredited investors  are not the big banks or VC’s – precisely – why we want them – by our side – I hope that is obvious.   The non accredited investors may have collective crowdsourcing sales or distribution experience and have experience in purchasing stocks in companies with great ideas. That’s not the point. We are tired of relying on big banks and VC’s for our education, training and thought control on what is or is not a good investment . These non accredited investors do love your startup concept, and do envision one in every household, thats the point of our interest in you and your company and our CrowdSourcing and the Group collectively is smarter and may even know more about getting it to the market, how to run the business, or achieve positive cash flow. We know that startups write business plan and the non accredited investors use that to fund it, but our experienced business owner guests and collective non-accredited investors are smarter then you may think, they know cash flow is important as well which at the end of the day provides the business with a viable business not merely a business plan.

Do you really think that the big banks and the VC’s are the only individuals that can drill down and ask the right questions of our startups or are the only people that have the secret sauce to success about just how these products will be brought to market and become sustainable. Well, think again! Our Trusted Friends and the non-accredited investors out there are being educated right here and will know about the importance of the cash flow plan in addition to the business plan of these startups as an essential focus point for success in their investment. We interviewed Damian Salas in Show 014 from the Close School of Entrepreneurship and as these Young Entrepreneurs and new startups need to tell there story they know they have a wonderful platform right here on our show. Our Trusted Friends the Non-Accredited Investor is not as naive we know that sales are an essential part of a good idea of the startup – we have the Crowd and Sourcing here for education, training, and wisdom from past experiences.

While we enjoy focusing on the product we are smart enough through proper crowdsourcing, delegating and listening to these startup management stories of the company. Sure we believe in our guest products and solutions especially when we are given a sample product so that these entrepreneurs can continue to grow, yes we believe that the startup will be able to manufacture and distribute the product in the future. By the way that’s why smarter non-accredited investors are investing smaller amounts in many companies which help them diversify their own investment portfolio.  We are smarter then you think we believe in the management team and the story of the startup which determines the success or failure of the product.

No, we are not going to oversimplify the sales process to lull us into a false sense of security in the product or startup. There is a lot of information out there online, in the stores and each day we can be overwhelmed by it. Yes, we are consumers but also entrepreneurs and Trusted Friends of a Community where we pride ourselves on educating ourselves, learning from one another right here right now. Yes, we are also producers and have faith that it takes more than just a positive response to the company offering.

We must be realistic of the timing between the product time offering and when it’s actually available to the public.    You know as a startup that the costs and time of production and distribution can be greater than you anticipate and build that into your plan. It will not deter nor discourage you as this Trusted Friends Community is here for support.

Meanwhile, you now get that publicity right here, providing you and your companies with Free Premium Resources and better access to the market non-accredited investors with the Jobs Act can level the playing field and move on good ideas and have those new ventures and startups move first to market.   This can help the startup’s idea get to market so that does not becomes outdated.

The guest startups here don’t get a false sense of security after a successful Crowd Funding. You are well grounded and realistic especially when you get constructive feedback news – such as the idea can be much improved with better management, delivery, and achieving a positive cash flow. So launching the business is merely the starting point as well as what kind of money you can raise.  It’s all about the startups education and lessons learned which are required for what it takes to get to market and quantifying the actual cost of sales.  We are smarter than you think regardless of what is raised for the company.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

SPONSORS:

 

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